Wednesday, February 13, 2013
This THING Called Marketing
So, you've written a book, managed to get it published and now you need to make people aware of the fact it's out there. How do you do that?
Seriously – I'm asking! I have three books – two are available in print as well as e-books the other is in e-book format only. They're great books, people would love them, but aside from a few sales a month, they aren't making me rich. No one is knocking down my door to make a movie and my bank account is still anemic.
I am not good at self-promotion. I've never been one to toot my own horn. I'm not going to wave a sign and say, “READ MY BOOKS!” I don't know how to write catchy copy, nor do I know clever marketing ploys. I am marketing inept, promotionaly illiterate and sales impaired.
I would love to know how books like “Twilight” and “50 Shades of Gray” became overnight sensations. What did those authors do and can I do it too? HOW did they get their books recognized by the masses? And why can't I?
It's frustrating knowing that I have amazing books that aren't selling. It's annoying to think that mediocre books can skyrocket to the top of the market when really good ones sit on the bottom rung.
I know there are websites devoted to this sort of thing. There are books and blogs and videos about how to make people more aware of your books. Sensory overload sets in and I am no better off than before I watched or read anything.
I see authors having giveaways, setting up contests and giving away all kinds of awesome products when people buy their books. They give away book bags, Amazon gift cards, jewelry, Kindles! I can't even afford a Kindle for myself, let alone buy it to give away. So what is a “poor” author supposed to do? I'm with two small publishers. They don't have promotional budgets either, which leaves it up to me. What little royalties I bring in go to buying food for my family or gas for the car. I can't put it toward a Kindle or Amazon card or some other kind of swag (a truly obnoxious word, in my opinion) to give away.
If someone has promotional ideas to share, I'd love to hear them. Meanwhile, I'm having a quiet cup of coffee while I wait for inspiration to strike. I have a feeling it's going to be a long wait.
© Dellani Oakes
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